Highway Heroes

HIGHWAY HEROES 2026 DARE TO BE GREAT DRAWING

Official Rules

PROMOTION DESCRIPTION: The Highway Heroes 2026 Dare To Be Great (the Drawing ) promotion period begins at 12:00:00 AM PST on July 1, 2026, and will end at 11:59:59 PST on September 30, 2026 (the Promotion Period ). During the Promotion Period and on or around November 13, 2026, random drawings will be conducted from among all eligible entries to select prize winners, and monthly incentives will be awarded, as more fully set forth below. Entry in the Drawing does not constitute entry into any other promotion, contest, or sweepstakes. By participating in the Drawing, each entrant for the Drawing ( Entrant ) unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of the Automobile Club of Southern California ( Sponsor ), which shall be final and binding in all respects.

ELIGIBILITY: Open only to (1) current active Battery Service Technicians and Full Service Technicians of participating independent Preferred Service Provider (PSP) emergency roadside assistance contractors of Sponsor ( Sponsor s Contractors ) or Sponsor Club Affiliates, or (2) current active Battery Service Technicians and Full Service Technicians employed by Sponsor Club Affiliates, each of which must reside in the states of Alabama, Arkansas, California, Hawaii, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Mississippi, Missouri, Nevada, New Hampshire, New Mexico, Ohio, Pennsylvania, Texas, Vermont, Virginia or West Virginia, and meet the performance thresholds set out below (each an Eligible Service Technician ). All Battery Service Technician winners must have completed a technician training course on Battery Service Soft Skills (BSS), Battery Technical Training (BTT), and Roadside Safety Training on or before the last day of the month to be eligible for that month. BSS and BTT courses must have been completed within 18 months or less of the incentive month to qualify for that month. If it has been over 18 months since completion, active Battery Service Technicians must complete the 2-part Battery Service Refresher on or before the last day of the month to be eligible for that month. All Full Service Technician winners must have completed a Roadside Safety Training course on or before the last day of the month to be eligible for that month. The BSS and BTT courses and the Roadside Safety Training course shall be referred to collectively as the Required Course(s). Sponsor Club Affiliates shall mean AAA East Central, AAA Hawaii, LLC, AAA New Mexico, LLC, AAA Northern New England, AAA Texas, LLC, AAA Tidewater Automobile Association of Virginia Incorporation, Alabama Motorists Association, Inc., and Automobile Club of Missouri. Officers, directors, managers and supervisors of Sponsor, Sponsor Club Affiliates, and their parent, subsidiaries, and affiliates, the American Automobile Association, advertising and promotion agencies (all such individuals and entities referred to collectively, the Promotion Entities ), and each of their immediate family members and/or people living in the same household are NOT eligible to enter the Drawing or win a prize. This Drawing is void where prohibited.

HOW TO ENTER: To enter, an Eligible Service Technician who meets one of the following survey thresholds must opt-in to the campaign by providing their name and email address where indicated on www.HighwayHeroes.org or via the Highway Heroes icon on the Technician device issued to the Eligible Service Technician by Sponsor s Contractor, Sponsor, or a Sponsor Club Affiliate, or by scanning the QR code on promotional flyers provided by Sponsor. A Battery Service Technician must achieve a minimum 90% valid battery testing PLUS minimum 90% overall member satisfaction ( 90/90 Bracket ); achieve a minimum 92% valid battery testing PLUS minimum 92% overall member satisfaction ( 92/92 Bracket ); or achieve a minimum 95% valid battery testing PLUS minimum 95% overall member satisfaction ( 95/95 Bracket ). A Full-Service Technician must achieve a minimum 90% overall member satisfaction, minimum 92% overall member satisfaction, or minimum 93% overall member satisfaction. For the member satisfaction aspect, there must be a minimum of 6 surveys completed for the Eligible Service Technician for each incentive period. All Technicians must opt in by July 31 to be eligible for all three incentive periods. If the opt-in or Required Course requirement is not met on the last date of any campaign month, they will be ineligible for that month s incentive award. No purchase is necessary to enter.

PARTICIPATION IN THE DRAWING IS STRICTLY VOLUNTARY AND OPTIONAL. NO PENALTIES WILL ASSESS AGAINST ANY INDIVIDUAL OR RELATED SPONSOR CONTRACTOR FOR NOT PARTICIPATING. PARTICIPATION IN THE DRAWING, AND THE PRIZE, IS NOT RELATED TO BONUS, HOURLY WAGE, OR ANY OTHER FORM OF COMPENSATION.

GENERAL CONDITIONS OF ENTRY: Sponsor is the official timekeeper for the Drawing. Tampering with the entry process or the operation of the Drawing is prohibited, and any tampered-with entries will be void. In the event a dispute regarding an entry cannot be resolved to Sponsor s satisfaction, the affected entry will be deemed ineligible. Promotion Entities shall not be responsible for incorrect or inaccurate entry information, or by any technical or human error which may occur in the processing of the entries in the Drawing. The Promotion Entities assume no responsibility or liability for any error, omission, interruption, deletion, theft or destruction, or unauthorized access to, or alteration of entries.

WINNER SELECTION AND NOTIFICATION:

On or around September 15, 2026, October 15, 2026, and November 13, 2026, the eligible Battery Service Technicians who achieve the 90/90, 92/92, or 95/95 performance thresholds for July, August, and September 2026, respectively, and timely completes the applicable Required Course(s)will receive a monthly incentive award.

On or around September 15, 2026, October 15, 2026, and November 13, 2026, a random drawing from among all eligible Full Service Technicians entries will be conducted to select the prize winners based on the performance thresholds for July, August, and September 2026, respectively, and timely completion of the applicable Required Course(s). Eligible Full Service Technicians will receive the following amount of entries for each performance threshold for each month: 1 entry for 90% overall member satisfaction; 2 entries for 92% overall member satisfaction; and 3 entries for 93% overall member satisfaction. 100 winners will be selected each month during the Promotion Period.

On or around November 13, 2026, a random drawing from among all eligible Battery Service Technician entries will be conducted to select the Grand Prize winners. Each eligible Battery Service Technician will receive one entry for each month during the Promotion Period such technician achieved the 92/92 or greater performance threshold and timely completed the applicable Required Course(s). 13 winners will be selected.

On or around November 13, 2026, a random drawing will be conducted from among all eligible Full Service Technician entries to select Grand Prize winners. Each eligible Full-Service Technician will receive one entry for each month during the Promotion Period that such technician achieved the 92% or greater overall member satisfaction threshold and timely completed the applicable Required Course(s). 13 winners will be selected.

Attempts to notify potential winners will be made by Sponsor by email. Sponsor shall have no liability for any winner notification that is lost, intercepted, or not received by a potential winner for any reason. If, despite reasonable efforts, a potential winner does not respond within ten (10) days of the first notification attempt (or such shorter time as exigencies may require), or if the prize or prize notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit any prize and an alternate winner may be selected. If any potential prize winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines the applicable prize for any reason prior to award, such potential prize winner will be disqualified, and an alternate winner may be selected. Sponsor may successively attempt to contact up to two (2) potential prize winners in accordance with such procedure, and if there is still no confirmed prize winner after such attempts have been made, if any, the applicable prize may go unawarded.

PRIZES/ODDS: For the monthly incentive award, the eligible Battery Service Technicians who achieve the performance thresholds will each receive the following awards valued at: $150 for the 90/90 Bracket, $200 for the 92/92 Bracket; and $250 for the 95/95 Bracket. For the Full-Service Technician monthly incentive drawing for qualified technicians: 100 winners will each win a prize valued at $200. For the Battery Service Technician Grand Prize drawing for qualified technicians: 10 winners will each win a prize valued at $1,000, 2 winners will each win a prize valued at $2,500, and 1 winner will win a prize valued at $5,000. For the Full-Service Technician Grand Prize drawing for qualified technicians: 10 winners will each win a prize valued at $1,000, 2 winners will each win a prize valued at $2,500, and 1 winner will win a prize valued at $5,000. For winning Service Technicians of Sponsor s Contractors, the award or prize will be in the form of a Mastercard gift card or similar. For winning Service Technicians of Sponsor or Sponsor Club Affiliates, the award or prize will be in the form of a payroll adjustment. Actual odds of winning a prize depend on the number of eligible entries achieved.

GENERAL PRIZE CONDITIONS: No substitution of prizes will be allowed, except Sponsor reserves the right in its sole discretion to substitute prizes of comparable value if any prize listed is unavailable, in whole or in part, for any reason. Prizes will be awarded only if the potential prize winner fully complies with these Official Rules. All portions of the prize(s) are non-assignable and non-transferable. All details and other restrictions of the prize(s) not specified in these Official Rules will be determined by Sponsor in its sole discretion. Each prize winner shall be solely responsible for all federal, state and/or local taxes, and the reporting consequences thereof, and for any other fees or costs associated with the applicable prize. ALL PRIZES ARE PROVIDED AS IS WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, AND SPONSOR HEREBY DISCLAIMS ALL SUCH WARRANTIES, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND/OR NON-INFRINGEMENT.

FURTHER DOCUMENTATION AND PUBLICITY: Potential winners may be required to execute an Affidavit of Eligibility, a Liability Release, and (where imposing such condition is legal) a Publicity Release (collectively, “Prize Claim Documents“). If any potential winner fails or refuses to sign and return all Prize Claim Documents within ten (10) days of prize notification (or such shorter time as exigencies may require), the winner may be disqualified, and an alternate winner may be selected. As part of the Prize Claim Documents, a potential winner may also be required to execute a further right of publicity release to use the winner s name and/or image, including, but not limited to, for advertising and promotional purposes, without further compensation.

GENERAL LIABILITY RELEASE/FORCE MAJEURE: Entry in the Drawing constitutes Entrant s permission for the Promotion Entities to use Entrant s name, photograph, likeness, voice, biographical information, statements, and address (city and state) for advertising and/or publicity purposes worldwide and in all forms of media now known or hereafter developed, in perpetuity, without further compensation. Entrants agree that the Promotion Entities (A) shall not be responsible or liable for, and are hereby released from, any and all costs, injuries, losses or damages of any kind, including, without limitation, death and bodily injury, due in whole or in part, directly or indirectly, to participation in the Drawing or any Drawing-related activity, or from Entrants acceptance, receipt, possession and/or use or misuse of any prize, and (B) have not made any warranty, representation or guarantee express or implied, in fact or in law, with respect to any prize, including, without limitation, to such prize s quality or fitness for a particular purpose. Sponsor reserves the right in its sole discretion to disqualify any individual who is found to be tampering with the entry process or the operation of the Drawing, to be acting in violation of these Official Rules, or to be acting in an unsportsmanlike or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Drawing, or to annoy, abuse, threaten or harass any other person, and Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law. Sponsor reserves the right to modify, extend, suspend, or terminate the Drawing if it determines, in its sole discretion, that the Drawing is technically impaired or corrupted or that fraud or technical problems, failures, or malfunctions or other causes beyond Sponsor s control have destroyed or severely undermined or to any degree impaired the integrity, administration, security, proper play and/or feasibility of the Drawing as contemplated herein. In the event an insufficient number of eligible entries are received and/or Sponsor is prevented from awarding prizes or continuing with the Drawing as contemplated herein by any event beyond its control, including but not limited to fire, flood, natural or man-made epidemic of health of other means, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal state or local government law, order, or regulation, public health crisis, order of any court or jurisdiction, or other cause not reasonably within Sponsor s control (each a Force Majeure event or occurrence), then subject to any governmental approval which may be required, Sponsor shall have the right to modify, suspend, extend, or terminate the Drawing. If the Drawing is terminated before the designated end date, Sponsor will (if possible) select the winner(s) in a random drawing from all eligible, non-suspect entries received as of the date of the event giving rise to the termination. Inclusion in such drawing shall be each Entrant s sole and exclusive remedy under such circumstances. Only the type and quantity of prizes described in these Official Rules will be awarded. These Official Rules cannot be modified or amended in any way except in a written document issued in accordance with law by a duly authorized representative of Sponsor. Unless otherwise stated in these Official Rules, the invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. Unless otherwise stated in these Official Rules, in the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

GOVERNING LAW/JURISDICTION: ALL ISSUES AND QUESTIONS CONCERNING THE CONSTRUCTION, VALIDITY, INTERPRETATION AND ENFORCEABILITY OF THESE OFFICIAL RULES OR THE RIGHTS AND OBLIGATIONS OF ENTRANTS OR SPONSOR IN CONNECTION WITH THE DRAWING SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE INTERNAL LAWS OF THE STATE OF CALIFORNIA WITHOUT GIVING EFFECT TO ANY CHOICE OF LAW OR CONFLICT OF LAW RULES OR PROVISIONS THAT WOULD CAUSE THE APPLICATION OF ANY OTHER STATE S LAWS. For the purposes of any disputes hereunder, by entering this Drawing, each entrant agrees that any and all disputes, claims, and causes of action arising out of or in any way related to this Drawing shall be resolved individually, without resort to any form of class action, and consents to the exclusive jurisdiction and venue of the appropriate state or federal court situated IN ORANGE COUNTY, CALIFORNIA.

ARBITRATION PROVISION: By participating in this Drawing, Entrant agrees that any and all controversies, claims, counterclaims or disputes Entrant may have with, or claims Entrant may have against the Promotion Entities relating to, arising out of or connected in any way with (a) the Drawing, (b) the awarding or redemption of any prize, and/or (c) the determination of the scope or applicability of this agreement to arbitrate (a Claim ), will be resolved exclusively by final and binding arbitration in accordance with the Rules of the American Arbitration Association ( AAA Rules ). The arbitration will be heard and determined by a single arbitrator. The arbitrator’s decision in any such arbitration will be final and binding upon the parties and may be enforced in any court of competent jurisdiction. The parties agree that the arbitration proceedings will be kept confidential and that the existence of the proceeding and any element of it will not be disclosed beyond the arbitration proceedings, except as may lawfully be required in judicial proceedings relating to the arbitration, by applicable disclosure rules and regulations of securities regulatory authorities or other governmental agencies, or as specifically permitted by state law. The Federal Arbitration Act and federal arbitration law apply to this agreement. However, the Arbitrator, and not any federal, state, or local court or agency, shall have the exclusive authority to resolve any dispute relating to the interpretation, applicability, enforceability, or formation of these Official Rules including, but not limited to, a claim that all or any part of these Official Rules is void or voidable.

 

If Entrant demonstrates that the costs of arbitration will be prohibitive as compared to the costs of litigation, Sponsor will pay as much of the administrative costs and arbitrator s fees required for the arbitration as the arbitrator deems necessary to prevent the cost of the arbitration from being prohibitive. In the final award, the arbitrator may apportion the costs of arbitration and the compensation of the arbitrator among the parties in such amounts as the arbitrator deems appropriate.

 

This arbitration agreement does not preclude Entrant from seeking action by federal, state, or local government agencies. Entrant and Sponsor also have the right to bring qualifying claims in small claims court. In addition, Entrant and Sponsor retain the right to apply to any court of competent jurisdiction for provisional relief, including pre-arbitral attachments or preliminary injunctions, and any such request shall not be deemed incompatible with these Official Rules, nor a waiver of the right to have disputes submitted to arbitration as provided in these Official Rules.

 

Neither Entrant nor Sponsor may act as a class representative, nor participate as a member of a class of claimants, with respect to any Claim. Claims may not be arbitrated on a class or representative basis. The arbitrator can decide only Entrant and/or Sponsor s individual Claims. The arbitrator may not consolidate or join the claims of other persons or parties who may be similarly situated. If, for any reason, a claim proceeds in court rather than in arbitration, we each waive any right to a jury trial. Notwithstanding anything to the contrary herein, the arbitrator may award in the arbitration the same damages or other relief available under applicable law, including injunctive and declaratory relief (which may include public injunctive relief), as if the action were brought in court on an individual basis.

 

THIS SECTION LIMITS CERTAIN RIGHTS, INCLUDING THE RIGHT TO MAINTAIN A COURT ACTION, THE RIGHT TO A JURY TRIAL, THE RIGHT TO PARTICIPATE IN ANY FORM OF CLASS OR REPRESENTATIVE CLAIM, THE RIGHT TO ENGAGE IN DISCOVERY EXCEPT AS PROVIDED IN AAA RULES, AND THE RIGHT TO CERTAIN REMEDIES AND FORMS OF RELIEF. OTHER RIGHTS THAT ENTRANT OR SPONSOR WOULD HAVE IN COURT ALSO MAY NOT BE AVAILABLE IN ARBITRATION. If any provision of this Section is found to be invalid or unenforceable, then that specific provision shall be of no force and effect and shall be severed, but the remainder of this Section will continue in full force and effect. No waiver of any provision of this Section of these Official Rules will be effective or enforceable unless recorded in a writing signed by the party waiving such a right or requirement. Such a waiver shall not waive or affect any other portion of these Official Rules. This Section of these Official Rules will survive the termination of your relationship with Sponsor.

WINNERS LIST/OFFICIAL RULES: To obtain any legally-required winners list (after the conclusion of the Drawing) or a copy of these Official Rules, send a self-addressed envelope with the proper postage affixed to: Automobile Club of Southern California, 3333 Fairview Road, A381, Costa Mesa, CA 92626, Attention: Robert Wade.

Please specify “winners list” or “Official Rules” and the name of the Drawing in your request.